Your customers don’t care about your excuses.
They don’t care about a supplier’s late delivery, a rogue employee’s poor service, or a government’s stiff change in policy. They’ve got their own lives to lead, businesses to run, and problems to solve.
What they care about is you delivering on a promise despite the head winds.
In a buck-passing world, companies that take failure on the chin have an advantage over those that deny wrongdoing: they’re often given a second chance.
When faced with the option of denial and losing a customer for life vs. taking it on the chin and getting a second chance, there really is only one choice.