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You are here: Home / Blog / Taking it on the chin

Taking it on the chin

Dan Cullum · Jul 30, 2019 ·

Your customers don’t care about your excuses.

They don’t care about a supplier’s late delivery, a rogue employee’s poor service, or a government’s stiff change in policy. They’ve got their own lives to lead, businesses to run, and problems to solve.

What they care about is you delivering on a promise despite the head winds.

In a buck-passing world, companies that take failure on the chin have an advantage over those that deny wrongdoing: they’re often given a second chance.

When faced with the option of denial and losing a customer for life vs. taking it on the chin and getting a second chance, there really is only one choice.

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