I overheard an odd conversation last Sunday in a newly-opened cafe next to my home.
Employee: “How are you today? Are you a regular?”
Customer: “I’m good, thanks. Yeah I am, I get a scone here every day.”
Employee: “Hmm, you should consider a gym membership. These scones are really fatty, so if you keep eating them, you’ll probably need it.”
Silence.
With raised eyebrows, I slowly turned around to check-in on the gentleman who attempted to laugh off the comment before high-tailing it out the door.
With every interaction, we get an opportunity to tell a story, a chance to build trust with our audience, and to give them a reason to come back.
And unless we’re superhuman, at some point we’ll need to trust someone else with the story. It pays to pick wisely.