‘All You Can Eat’ seems like a good deal at first.
For a fixed price, you get an unlimited quantity of the thing being sold.
But you can’t eat all the food at the buffet, nor can you use the gym 24/7, and you certainly can’t demand the consultant or agency to work outside the hours or terms of the retainer agreement.
When the seller faces the unavoidable trade-off between price, speed, and quality, and you’re the one paying the fixed fee, you can bet that quality or speed of service will suffer.
For companies with ‘All You Can Eat’ Business models, it’s helpful to question the value exchange before purchasing.