For the past 158 years, Timothy Taylor’s Beer has banned coffee from their brewing room.
Apparently, the smell and taste of the brown stuff messes with the palates of their brewers.
And given the average hit rate of coffee drinkers in the workplace, this is no small deal.
These brewers have agreed to a social contract: to abstain from coffee, because it allows them to do their best work.
This example raises a question for us: what price are we willing to pay to do our best work?
H/T Timothy Taylor’s quirky London Underground Tube ads for inspiring this post