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You are here: Home / Blog / Insane standards, and the possibility of magic

Insane standards, and the possibility of magic

Dan Cullum · Jan 11, 2020 ·

I heard about the myth of Sidecar Doughnuts long before I first visited.

Apparently, the Californian doughnut shop throws out all doughnuts that have been sitting on the shelf for longer than 1 hour; citing they no longer meet Sidecar’s standard for freshness.

Let’s ignore the blatant wastefulness for just a moment, because there’s something to be admired—and potentially learnt—about Sidecar’s commitment to quality.

While I stood there deciding which fatty, sugary concoction I would choose, I imagined the founder saying to their team, “We focus on one thing: making great doughnuts. Everyone who walks through our doors deserves a consistent and exceptional experience.”

Maybe it’s insane standards that help create the magic that get people talking.

P.S. The last time I went to Sidecar Doughnuts was 4 years ago, but when I checked out their website today, sure enough, they still say they “fry their doughnuts in small batches every hour,” and that they “have the freshest doughnuts in the world.”

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