There’s an easy way to get a cheap ad spot during the Super Bowl: buy a slot on a different channel.
But, of course, that’s not how we’re used to thinking about Super Bowl slots.
All that glitters is not gold. And what we think we need, may not be what we want after all.
Frequently reflecting on 1) where we want to go, 2) what we are doing to get there, and 3) checks to ensure we’re not going astray, can save us a lot of headaches.