I liked this campaign from Heathrow airport.
Heathrow is colossal. It’s five sprawling terminals greet and bid farewell to over 80 million passengers each year.
A sustainability effort for a site of this scale is no small task.
What I like about this campaign is how they celebrate their wins (e.g., the switch to renewable energy), but also acknowledge they still have a journey ahead (e.g., the switch to low carbon construction).
Being open about areas for improvement is the first step towards a transformed Heathrow. In fact, it’s the first step towards transformation for any individual, team, project, or organisation.