You’re likely to have heard someone say, “Coca-cola tastes better in a glass bottle,” followed by those around the table nodding in agreement.
But the liquid in the bottle is the same. It’s just the packaging that’s different.
So what is it about the glass bottle? Could the distinctive klink be nostalgic? Does its cold touch remind us of hot summer afternoons?
In a world where many focus only on the content, there’s a lot to gain by remembering there’s magic in the packaging.
What we say is influenced by how we say it.
How we react and respond to others is amplified or nullified by our facial expression and body language.
Who we are—and how we’re perceived—is built on the energy we bring each day.