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You are here: Home / 2020 / Archives for April 2020

Archives for April 2020

When success is an overreaction

Dan Cullum · Apr 30, 2020 ·

I’m really proud of my home country, New Zealand.

It was announced earlier this week that it had eliminated coronavirus.

To be clear, there are still people with the virus, but the government is confident there are no unknown cases of community transmission.

Despite this huge success, there are dissenting voices within the country. Echoes of “we should’ve opened the economy faster,” and “the government overreacted,” can be heard.

I think this logic is ludicrous, and here’s why.

In any normal situation (e.g., business, non-profit, investment), it’s hard to tell if you picked the right strategy. You can’t turn back the clock and choose a different approach to see if things would’ve played out differently.

However, in this global pandemic, every country is broadly facing the same virus, and a clear correlation has emerged between countries that have taken a more relaxed approach (e.g., the United Kingdom, and the United States), versus those who were vigilant and pre-cautionary at an extremely early stage (e.g., Australia, and New Zealand).

Sure, New Zealand has structural advantages (e.g., a population of 4.5 million people, and it’s a 3-hour flight to the nearest neighbouring country), but it still has achieved what no other country has been able to do.

The point here is that even in the face of wild success, there will always be dissenters.

In this case, and for the sake of my family and friends, I’m so glad my country “over reacted”. I’d take that any day over the alternative.

(But we’re still) Happy

Dan Cullum · Apr 29, 2020 ·

As promised, today I’m sharing the project I mentioned in this post.

I’ve had a small set of home recording equipment for 5 years, but I never got far enough up the learning curve enough to produce something I was happy to share.

So, like many others who are picking up old hobbies during the lockdown, I’m doing that with music and home recording.

I made this Work from Home parody video to share with my colleagues. It’s to the tune of Happy by Pharrell.

I hope you enjoy it!

Seinfeld and creative choices

Dan Cullum · Apr 28, 2020 ·

When Seinfeld’s pilot episode aired in 1989, a research report said, “No viewer was eager to watch the show again.”

Audiences found the lead character to be wimpy, and they complained nothing happened in the show.

Did the writers, Larry David and Jerry Seinfeld, change anything, though?

Not a chance.

And fast forwarding to the finale, they clearly did something right: over 76 million people tuned in to watch it, and the series has since grossed over $3 billion in syndication fees.

There are competing hypotheses as to why Seinfeld succeeded despite its rough start. However, many of these end up coming back to David and Seinfeld’s unwavering vision and execution. They didn’t give up control, they micromanaged everything, and they prioritised what was funny. If it got a laugh, it went in; even if that meant “not much happened,” in that episode.

It’s got me thinking about the principles we consciously—or unconsciously—use when we build products, make art, or bring anything new into the world.

What balance do you strike between commitment to a vision, and bringing other people into your creative process?

Getting lost in the work

Dan Cullum · Apr 27, 2020 ·

In the next day or two, I’ll share a little project I’ve been working on. It’s along the same lines of my silent film debut from early in the lockdown—something to hopefully get my colleagues laughing.

Over the past few days, I’ve been completely absorbed in the process. I wake up and begin working on it, and almost forget to eat meals and hydrate properly.

Getting lost in the work is a gift; a precious one.

It doesn’t matter if it’s your actual job, a painting, a musical number, or a short film, it just matters that it happens; and that when you find it, you chase it.

The discovery of silence

Dan Cullum · Apr 26, 2020 ·

I went to a small primary school. It was so small that when I started the 5-7 year olds were all in one class.

I had no older siblings to learn from, so this age gap resulted in some “educational” moments for me—the young kid.

I’ll always be grateful that my parents taught me the basics of reading and phonetics before I started school, but they never prepared me for Joel.

One morning, I arrived early and found one of the ‘Big 7-Year-Olds’ with a comic book.

He was silent. Dead silent. Not even a peep.

I walked over to him and said, “Hey Joel, what are you doing?”

“Mmh, reading,” he replied.

“How?” I asked.

“With my eyes,” he said.

“How are you reading when you’re not saying the words?” I managed to utter, even though I knew he was getting frustrated.

He looked at me with a blank stare and said, “I’m reading silently. I just hear the words in my mind.”

I remember running to the bookshelf, picking up the first book, and opening it up to find that I, too, could read silently.

I’d read so many books with my parents before bed, but we’d always say the words out loud. Joel taught me otherwise. He helped me discover silence.

And that, folks, is my first recollection of being mindblown.

Save the Cat

Dan Cullum · Apr 25, 2020 ·

There is a technique used in every film called ‘Save the Cat’.

It’s the moment the protagonist “saves a cat stuck in a tree,” and wins the adoration of viewers.

Of course, saving the cat is just a metaphor for a small, selfless act.

It’s the moment Aladdin, a thief, gives his only loaf of bread to a group of hungry children.

It’s the moment Annie stops a group of boys from bullying Sandy the Dog.

It’s the moment Katniss volunteers as tribute to protect her sister from entering into the Hunger Games.

So keep an eye out, and you’ll start seeing this technique in the films you watch and the stories you read. You may also find it a handy tool to include into your own storytelling.

H/T Blake Snyder for coining the Save the Cat idea back in 2005

Ways of seeing

Dan Cullum · Apr 24, 2020 ·

“We don’t see things as they are; we see them as we are.” – Anais Nin

What would happen if we approached each day thinking that we may be wrong, that our opinions may be more subjective than we want to believe, or that we’re biased and partisan in complex and inexplicable ways.

Perhaps it’s that attitude that gives us a chance at understanding others—and our world—as they really are.

Laughing at the next big thing

Dan Cullum · Apr 23, 2020 ·

There is this great video where David Letterman discusses the internet with Bill Gates back in 1995.

Letterman—ever the comedian in search of a laugh—criticises the internet as a niche, unhelpful piece of technology.

“So I can listen to a recorded baseball game on the internet… ever heard of a radio?” is a paraphrased example of his questioning.

But 25 years on, Letterman’s commentary is so obviously wrong, and Gates’ vision so completely intact.

What technologies do we laugh about or dismiss today that will be completely normal in the future?

Neal Khosla believe eSports—where we watch people play video games—is definitely one. The rise of eCommerce may have faced criticism only a few years ago, but has become almost ubiquitous.

I suspect VR, AR, and Machine Learning are on similar trajectories.

Dates and noses

Dan Cullum · Apr 22, 2020 ·

Pre-pandemic: I would look at the best before date on items in the fridge, and just to be safe, if the item was past the date, I’d throw it out.

I’m a little embarrassed to admit that now.

So what’s changed?

Mid-pandemic: the best before date is still a guide, but I’m now using my nose more than ever.

Milk 3 days past? But it still smells fresh and sweet? Then it’s going in my coffee.

There are a bunch of learnings here for me:

  • Our senses are powerful, we just have to know when and how to use them
  • Isolation and scarcity can be forcing functions to build better habits
  • I’m learning how to act with greater care, prudence, and restraint in my own kitchen, and I think that’ll pay dividends over a lifetime

Stress and rest

Dan Cullum · Apr 21, 2020 ·

I had on-and-off sciatica for 5 years. It’s a nasty lower lumbar pain that also shoots discomfort down your glutei and hamstrings.

It started back in 2012, I was trying to throw someone in a pool on a hot summer’s day when I felt a sharp jolt in my lower back (I know, what a way to injure yourself).

The tingles that spread down my legs and across my lower back were unlike anything I’d felt before. I laid on the scorching cobblestones struggling to process the physical sensation, and was unsteady on my feet for the next hour.

When self-care and physiotherapy weren’t working, I was lucky to be referred through the New Zealand public healthcare system to one of the country’s top sports doctors. And at no cost, too!

“Deadlifts,” he said, “You need to do deadlifts. They will strengthen your entire core, your back will get better, and the pain will go away”

He recommended I buy Mark Lauren’s book, ‘You Are Your Own Gym,’ so I could do the less-strenuous bodyweight version of the deadlift.

I tried to follow his advice, but my execution and follow-through was poor. I lamented and all-but-accepted for 2-3 years that I just had to live with it. I still remember long hours in my first job, sitting in office chairs with searing pain in my back and legs.

However, when I moved to London and finally joined a gym, a kind personal trainer helped me learn the proper deadlifting technique.

Within 3 months, my sciatica was gone, and I’ve not had any persistent issues since.

The change and improvement was so dramatic that I was upset I hadn’t taken the doctor’s advice sooner.

It was also a lesson for me that sometimes when we feel pain, rest doesn’t make it better, stress does. Stress strengthens and prepares us for a new road ahead.

Daily affirmations

Dan Cullum · Apr 20, 2020 ·

I started listening to the audio tapes of the late Zig Ziglar following Seth Godin’s glowing recommendation.

Ziglar was one of the pioneering motivation and personal development coaches of the 20th Century. He’s a joy to listen to, he’s hilarious, and the underlying principles of his talks remain relevant today.

One thing Ziglar encouraged his listeners to do was partake in daily affirmations: simple, positive statements describing goals in their completed states.

The idea is deceptively simple: if you consistently speak positives words about yourself out loud, you’ll begin to believe them, and your behaviour will change to make them true.

I was skeptical at first, but now I’m a bigger believer in this kind of positive self talk.

I’m going to paste Ziglar’s daily affirmation below. Have a read, and I’d love to hear if any of it resonates with you.


For thirty days, first thing in the morning, last thing at night, by yourself, in front of a mirror, stand up straight, square your shoulders, look yourself in the eye and quietly, firmly say in the first-person present-tense:

“I, __, am a person of integrity, with a good attitude and specific goals.

  • I have a high energy level, am enthusiastic, and take pride in my appearance and in what I do.
  • I have a sense of humor, lots of faith, wisdom, and the vision, empathy and courage to use my talents effectively.
  • I have character, and am knowledgeable. My convictions are strong and I have a healthy self-image, a passion for what is right, and a solid hope for the future.
  • I am an honest, sincere, and hard-working person.
  • I am tough, but fair and sensitive.
  • I am disciplined, motivated, and focused.
  • I am a good listener and patient, but take decisive action.
  • I am bold and confident, yet humble.
  • I am an encourager, a good finder, and a forgiving person.
  • I am a student, a teacher, and a self-starter.
  • I am obedient, loyal, responsible and dependable.
  • I have a servant’s heart, am ambitious and a team-player.
  • I am intelligent, competent, persistent and creative.
  • I am health-conscious, “balanced” and “clean.”
  • I am flexible, punctual and thrifty.
I am an honourable person who is truly grateful for the opportunity life has given me.

These are the qualities of the winner I was born to be and I fully intend to
develop these marvellous qualities with which I have been entrusted. Today is the first day of the rest of my life and it is WONDERFUL!

Ideas rising to the top

Dan Cullum · Apr 19, 2020 ·

I had a professor at university who read voraciously.

In each class he’d speak for 2 hours without notes. He’d quote vast passages and ideas from books spanning the decades.

One day I asked him, “How do you remember all the knowledge from the books you read? It feels like you have it all at your fingertips.”

He paused, and then replied, “I don’t even try to take notes. I read a lot, but I trust the most important ideas will rise to the top, and that I’ll remember those ones in particular.”

Instead of trying to filter, he gave the most important ideas the space to emerge.

I’ve had varied success with this method over the years. It still isn’t my preferred way of reading, as I much prefer a pen or kindle highlight. However, it may be a method that piques your interest, and something you may like to try.

Being grateful when things don’t go to plan

Dan Cullum · Apr 18, 2020 ·

Maru and I were going to get married today.

The 18th of April 2020.

I don’t think any of you will have trouble guessing the reason why we decided to postpone.

This isn’t going to be a sad post, though.

There’s so much to be grateful for.

I’m grateful that our family and friends are all safe. And we hope, pray, and have faith this will long continue.

I’m grateful that Maru is back in Argentina with her family. In fact, she hopped on one of the last flights out of the UK before Argentina closed its borders about 4 weeks ago. Having both moved away from our home countries at a relatively young age, this is a really special time for her and her parents.

I’m grateful Maru and I had 4 years of long distance as practice for this pandemic. We can handle a few more months.

I’m grateful for my family in New Zealand. They know I’m at an as-far-as-you-can-get distance from them, and their consistent positivity and laughter make me smile every time I dial in.

I’m grateful to have a job that allows me to work from home, and that is keeping me busy and mentally stimulated. I try and remind myself of that every day.

Finally, and most importantly, I’m grateful for Maru. I’ve wanted to marry her for years, but having to wait 1 more year is made easier when I think about the life we hope to spend together. Her unwavering kindness, good nature, honesty, and loyalty make her my joy, and the only person with whom I’d voluntarily extend an engagement.

Do the hard things first

Dan Cullum · Apr 17, 2020 ·

When I was young, Thursdays were painful.

Thursday evenings were for household chores.

Mum made sure our home was dusted, vacuumed, and cleaned before bed.

But come Friday evening, and Saturday morning, and even stretching into that cozy Sunday afternoon, our home was clean and we were comfortable.

The hard work done on Thursday meant there was no backlog of chores looming over our heads throughout the weekend.

I’m grateful to Mum for her innumerable lessons, but ‘doing the hard things first’ is one I specifically aim to remember and put into action each day.

It just happened

Dan Cullum · Apr 16, 2020 ·

When I was offered my first full-time job, it was a role in Australia, and it wasn’t due to start for another 10 months.

I saw this 10-month period as a unique moment I’d unlikely get again.

So I took my meagre savings and went travelling.

When I returned to New Zealand, I only had 2 weeks before moving to Australia. Weirdly, though, enough time had passed that my family and I had already settled into the idea that I’d “moved away.”

This got me thinking about how easy it is for some decisions to “just happen”. I didn’t explicitly plan on leaving New Zealand, life just unfolded that way.

Of course, I wouldn’t change anything, because I’m grateful for where I am today. But this reflection did serve as a reminder that even though some things are out of our control (e.g., global pandemic lockdowns 😉 ), we can still think carefully about all that is within our control.

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