With big-chain supermarket supply chains struggling, I’ve looked to smaller subscription services for my weekly groceries.
I’ve been getting an Oddbox delivery for a month now, and I love it.
Each Monday morning, I get a box of fruit and vegetables delivered—enough to last me the week.
But the best part is all the produce falls into one of 4 categories. Each category represents a reason for the produce being discarded by the grower:
- Surplus (we have too much of it)
- Size (it’s too small, or too large)
- Colour (it looks “unnatural” or not what people expect)
- Shape (“this isn’t how a banana is supposed to look”)
Perhaps the thing I like the most about Oddbox is it’s a business model where their success is almost 1:1 correlated with a good outcome for the world.
As their business grows, agricultural waste decreases.
If I ever start a company one day, it’s a goal of mine to structure my business around this type of model.