In startup circles, investors often talk about investing in founders, not just ideas.
Why?
Well, in a world where ideas are cheap, execution is everything.
Excellent founders can take a “paper idea”, and make it a reality.
Founders face a challenge in the fundraising process: building trust with potential investors.
With initial pitch meetings sometimes only lasting for 20-30 minutes, it can be hard to give investors the confidence required to invest. And with most of the time spent discussing the idea, the market, the opportunities, and the risks, there is little time left to talk about the founder’s philosophy, approach, and values.
So following on from yesterday’s post about my aspiration to start a company in the future, I realised something: this blog is a good representation of how I’d approach running a company.
Through my posts, I document how I solve problems, I use it to explore my own values, and I also use it to confront my own shortcomings and insecurities.
A potential investor won’t read every post, but my hope is 10-15 minutes spent with these posts will give them an insight they may not get via a more formal meeting.
When I eventually send this blog post to a potential investor, who knows how many years I’ll have been daily writing. And who knows what I will have learnt between now and then.
What I do know, however, is those learnings will have been shared here, and I’ll have turned up each day with a dedication to keep getting better.