I’ve recently been fascinated by the concept of personalisation. In the last 10 years, technology and automation have enabled a level of product personalisation that never could’ve existed before.
I’ve been following a few companies built around personalisation, and one that I’m fascinated by is Nourished.
You start by filling out a short survey about your health goals, they then recommend a combination of 7 vitamins specific to you. Following this, they 3D print a “gummy stack” with each of the vitamins printed as a distinct layer. And a few days later, a box arrives at your door with your vitamins for the month wrapped in individual biodegradable packaging.
I’m trying it once out of curiosity, as I’m not about to stump up £30 a month for vitamins, but I love how personal it feels.
It fees like the future.
And I’m certain that as the years go by, we will come to expect a level of personalisation in our products and services that would’ve felt foreign only a few decades ago.
