The world watched with a smile when Professor Robert Kelly was famously interrupted by his family whilst on a live BBC broadcast back in 2017. Numerous memes about this charming moment have circled online since, and it feels especially relevant in 2020 now that many are working from home and on video calls all day.
I smiled again today when I saw this Twitter campaign. Kelly is in a familiar setting, speaking to camera, and is interrupted by his kids, a robot vacuum, and a whole crowd of strangers.
In what was—no doubt—an embarrassing moment 3 years ago, Kelly has used it for his benefit. He’s owned his weird, and he’s better for it.