The no-reply@company.com email address irks me to no end.
It’s a megaphone. A one-way communication device.
And by choosing it, a company says, “I’ve got something to say to you, but I don’t care—or want to hear—what you’ve got to say to me.”
A help@company.com email address, on the other hand, is an invitation.
It’s a telephone. A two-way conversation.
Whether you’re building a product, a service, an experience, or a process, is it a megaphone or a telephone?