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You are here: Home / Blog / Shazam, and the user

Shazam, and the user

Dan Cullum · Apr 25, 2021 ·

If you haven’t used Shazam before, it’s an app that listens to a song and tells you both its name and the recording artist.

I was recently in an Uber and liked a song on the radio. I didn’t have Shazam on my phone, so I quickly went to the App Store to download it. Once complete, I opened the app, and hit the big blue button.

The whole process took about 25 seconds.

The team at Shazam knows the average length of a song is 3 minutes, so they built with that constraint in mind, and it has resulted in a user interface that has remained largely unchanged for more than 10 years.

There is no complicated sign-up process. It’s laser focused on helping the user complete the most important job on their mind.

I love it.

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