Lauded investor, Howard Marks, developed the Consensus-Contrarian Matrix to show how being a contrarian, and being right, leads to outsized returns for a business or investor.
The path of least resistance is consensus. The journey is easy when we agree. There’s little pain when we all see the world with the same pair of glasses.
The hard part is getting things right. But when we do, and when we think, and act, based on a contrarian point of view, magic can happen.