When building software products, teams often talk about “blockers”, which is anything that stops or slows down the delivery of a product.
When dealing with these challenges, we often use language like, “We need to ‘unblock’ the problem.”
But there’s another way.
By solving the issue, what we’re really doing is unlocking opportunity.
This subtle shifts in language can have a dramatic impact on the way our teams and organisations turn up, and the way our customers experience our products and services.
Looking at this another way: why is it called a Stop Light?
Why not a Go Light?