Dogfooding is the practice of a company’s employees using its own products in real-life situations to develop empathy for customers.
Yesterday, the UK government relaxed COVID travel restrictions, and I was impressed by Advantage Travel Partnership’s CEO, Julia Lo Bue-Said, who was on one of the first flights out from the UK to Portugal—one of the few countries on the UK’s “green list”.
She gave an interview to the BBC’s Today radio programme just after 6am, and then headed directly to the airport. She posted on Twitter throughout the day about all the hoops she had to jump through before successfully making it to the Algarve coast—including a pre-departure test for entry back into the UK, and obtaining her fit-to-fly certificate which was downloadable to her phone.
It’s great to see a leader being on the first flight out—literally and figuratively.