When building a product, bringing a new service to market, or even sharing a new idea with our team at work, it has to be both unique and valuable.
The operative word being “both”.
Innovation for innovation’s sake is like treading water. Lots of Movement but no progress.
On the other hand, doing something valuable, but following the status quo, will lead to mediocre results. Another suboptimal outcome.
It’s when we 1) bring something unique to the world, and 2) people find that thing valuable, that’s when the magic happens.
H/T to my ever-supportive mum for challenging me on this topic!