I recently blogged about dogfooding: the practice of company employees using their own products in real-life situations to develop empathy for customers.
Well, yesterday we may have witnessed the greatest dogfooding commitment ever made: Jeff Bezos will be on Blue Orgin’s inaugural human flight into orbit.
I get that Bezos wants to experience space and microgravity, but the very first flight?
If everything goes to plan, though, it’ll be a massive “status” move in Bezos’ favour in the Musk / Bezo race for space dominance.
I give huge kudos to Bezos. His belief, ambition, and courage is astounding. And he’s literally got 100% of his skin in the game on this one.
I’ll definitely be watching the live stream.