Earlier this year, Nestle executives saw an internal presentation reporting “more than 60% of Nestle’s mainstream food and drinks portfolio could not be considered healthy under a ‘recognised definition of health’.”
When the Financial Times got wind of this document and reported the story, it sparked a reaction: Nestle is now updating its nutrition and health strategy.
KitKat. Milo. Maggi. Nesquik. Smarties. Aero. Milky Bar. Cheerios.
You’ll likely be familiar with many of these brands. All of them unhealthy.
The question I have is why did it take bad press to get Nestle to take action? Why didn’t they proactively acknowledge the problem, and work to find a solution?
I’m grateful for good journalism, and how it brings these issues to light and forces big companies to pivot. I just wish these companies would take more initiative. For all our sakes.