My friend, Russell, shared this great blog post the other day in his weekly newsletter.
It’s all about using the human voice, not the corporate voice.
Have you ever found yourself looking at bunch of corporate jargon that’s either 1) really hard to understand, or 2) just doesn’t make sense in the first place?
A lot of people feel the pressure to sound intelligent, or to write and say things in “the right way”—whatever that means.
But it’s much more important to be clear, and to be understood.
That’s the goal of writing.
That’s the goal of the human voice.