My personal trainer, Julian, shared a great idea with me this morning.
He said there are three things that make a great personal training session, and that if you can do these three things, a personal trainer will never lose a client:
- Help your client perform a workout they couldn’t achieve on their own (e.g., motivate them to lift a heavier weight, or help them with forced repetitions)
- Help your client learn something new to aid their fitness journey (e.g., actionable dietary, training, or sleep advice)
- Make sure your client has fun
I love how simple, clear, and effective this formula is.
It got me thinking about how 90% of success—not just in personal training, but in many professions—is often down to doing a few critical things really well.