I’m really proud of my friends, Dan and Chris, for their work at Amber. Amber is a renewable energy retailer in Australia disrupting the incumbent business model.
For a $15 AUD membership fee, Amber customers get access to the wholesale price of energy and the Amber app, where they’re incentivised to shift their energy consumption to greener periods of the day.
Recently, one of their fellow renewable energy retailers, Powershop, sold to Shell. An ironic move considering the values Powershop were founded upon.
Dan and Chris pounced at the opportunity to buy a full page ad in The Age, writing an obituary of sorts to Powershop selling out. They’re also committing to donate $100 AUD to environmental charities for every Powershop customer that switches to Amber before Nov 30.
If you’re one of my Aussie readers, you should check Amber out! They’re awesome!