The competition for attention is exhausting.
Take our inboxes for example, they’re constantly flooded with promotions, special offers, and deals. So much so, they all become one big blur.
We used to have to sort through this noise one by one. Read emails, check notifications, or sort through circulars. We also used to feel a responsibility—and obligation—to do so.
But once we accept the noise will be incessant and never ending, we can free ourselves from it.
Features like automatic filtering within Gmail’s inbox turns the chore of sorting into a quick glance. Notifications on most apps can be turned off without consequence. And almost all circulars can be thrown out without a first look.
The most important information will rise to the top. We can rid ourselves of the noise.