An individual, team, or company can only focus on one thing at a time, maybe two.
Any more than two, and the focus is spread too thin.
Things will always be added to our plates, and our typical reaction is to think, “I can make it work.”
But the trade-offs, and their consequences, aren’t immediately apparent.
We bury ourselves in the work, and only further down the road we realise we’re overextended.
Although it takes discipline to anticipate future challenges, ruthlessly prioritise, and build in a margin of safety, what’s the cost of not doing it?