I love companies that focus on doing one thing really well.
They know their customers. They know the problem. And they put all their care, thought, effort, and attention into their singular solution.
Crocs. Gorilla Glue. Tabasco. Lucas Papaw Ointment. And my favourite London dessert shop, Cafe de Nata.
Expansion is hard. But focus is harder.
It takes extreme discipline to shun the shiny new thing and focus on the core.