The writer Julian Shapiro has a great mental model called the ‘Creativity Faucet’.
The idea is simple: “Visualise your creativity as a backed-up pipe of water. The first mile is packed with wastewater. This wastewater must be emptied before clear water arrives.
Because your pipe only has one faucet, there’s no shortcut to achieving clarity other than first emptying the wastewater.”
The road to good ideas is littered with many bad ideas. The bad ideas, and our willingness to discard them, is helpful signal we can use to understand what works and what doesn’t.
Don’t be afraid of the bad ideas.