I’ve known for a while that WhatsApp is heavily used across South America for commerce, but I’ve been awed by the extent to which I’ve seen it here in Peru.
Booking a table at a restaurant. Organising transport. Scheduling a tour, spa session, or medical treatment. Even some of the hotels we’ve stayed at told us not to call them, but rather send them messages via their reception’s WhatsApp.
I’ve really enjoyed seeing—and experiencing—how a simple messaging app can support so many use cases.
I wish the UK used messaging apps more—it’d be a lot more efficient than navigating the individual websites of companies to book things. And it’s asynchronous nature makes it better than phone calls.