My website was down yesterday.
It wouldn’t load.
I couldn’t post.
I jumped on Twitter to find that Bluehost—my web hosting provider—was down.
I calmly went to bed.
I knew Bluehost would sort it.
When you’re one of the best, your customers don’t fret at your first mistake in 3 years.
It’s an important reminder that the moments of peak stress are the ones that stick with our customers most, and that a lot of good work can be undone in an instant.