I was originally baffled by Amazon Video, Disney+, Hulu, Apple+, and a myriad of other streaming services entering the market.
I thought Netflix had gobbled up most of the pie, and that others would struggle to win customers.
What I didn’t expect was to discover many of my friends have multiple subscriptions—myself included.
Of course, I only have access to a biased and skewed sample, but a quick Google shows that between 50-60% of US households have more than one subscription.
It made me realise that what I once thought was a zero sum game in the streaming industry, is actually a much larger opportunity.
It reminded me of a piece of advice I heard: avoid playing zero sum games—it’s more fun to grow the pie than split it.