Did you know every Lego piece has to be able to fit with every other Lego piece ever made?
That’s a frightening quality standard. What this means in practice is variability across all pieces of less than half a thousandths of an inch.
When you make a commitment, and deliver on it without fail for decades, customers will come to trust, respect, and love both your brand and what it stands for.
Lego sets an amazing example.