Here’s a great quote from famed designer Dieter Rams, “Question everything generally thought to be obvious.”
Hidden within “The Obvious” are (1) assumptions that are no longer true, (2) problems we’ve learned to live with, and (3) standards that are below where they could be.
The Obvious, though, is sacred. The status quo earns its place for a reason—even if it doesn’t deserve it. It’s the pathway of least resistance. Questioning it requires us to put ourselves out there. To risk looking a little silly.
Fight the knee jerk reaction to suppress those questions. Great designs, products, and services depend on our willingness to do so.