One of the best implementations of AI in a consumer product that I’ve seen in recent times is Chess.com.
It’s been a few years since I last used the product, and most of the improvement seems to have been AI packaged up in a great UX, but it’s still taken an impressive leap.
The best feature is an AI coach that uses natural language processing to explain the reason why each move was either excellent, average, or poor.
A less useful feature, but one that’s amusing nonetheless, is how they’ve modelled the playing style of a set of celebrities so you can play against famous YouTube stars and NBA players.
Finally there is “adaptive” computer opponents that adjust their difficulty based on your playing performance. I think this also somewhat simulates the randomness that can be found in online matches.
Overall, Chess.com has a great UX that helps the user understand the “why” behind a move, which is often the hardest thing to grasp when playing a complex game. I’m a fan!