The noise is only going to get louder.
There will be more people demanding your attention, wanting you to buy from them, offering their opinion, and sharing their work with you. There will be no shortage of things trying to steal you away from what’s most important to you.
And once we realise that, we’re liberated to be judicious with our time. If we don’t decide how we want to spend it, and who we’re willing to listen to, someone else will decide for us.