The team had put in a ton of work—thinking and refining their document. They’d debated the nuance, the tone, and the clarity of every word.
The presentation day arrives and the executive walks into the room. Their first words: “Can I see some diagrams or pictures, please? That’d help me understand what we’re proposing.”
A mountain of effort to craft out the detail won’t beat a simple image that succinctly shows the end result.