When a company’s website uses language like, “your results will be ready in a while,” without giving any signal on what “a while” means, or how long you might be waiting, the imprecision reveals the level of care put into the product.
It says, “we didn’t really think about how you, the user, would experience this, we just put down the first thing that came to mind and shipped it”.
It’s lazy, and it shows.
Note: this was a loading screen I came across whilst on the website of a European low-cost airline.