When John Carmack left Meta, he wrote in his exit letter to the company, “Fill your products with Give a Damn”. It’s since become a frequently used line by people around the organisation.
With a few words, Carmack communicates a tonne of nuance. He simultaneously advocates for thoughtful design, for high-quality decisions, for sweating about the details, for avoiding bloat, for operating with conviction, for not settling.
It’s a helpful reminder when faced with a tough decision or a complex trade-off to not take the easy road, but to choose to fill our work with Give a Damn.