I recently posted about the non-linearity of returns when looking at the success of Taylor Swift’s Eras Tour.
I’ve since come across another example and I couldn’t resist sharing.
A couple of days ago, Seth Godin posted about how Netflix released their first-ever in-depth analysis on the hours watched for the top 18,000 shows on their network. Data file here.
I took the data and plotted it on a chart. Immediately, we can see non-linear results.
The top show, the Night Agent: Season 1, had over 800 million hours streamed. This was 3x the title in 10th place, FUBAR: Season 1, with 266 million hours watched. And 8x the title in 100th place, That 90s Show – Part 1, with 95 million hours streamed. Once you get down to the 1,000th title, the top title had 37x the watch time.
The spoils are always non-linearly distributed.