The Pareto Principle—also known as the 80/20 rule—is the gateway concept to understanding how results and success are non-linearly distributed.
In short, most of the spoils go to a few winners.
There’s no better recent example of this than what Taylor Swift has accomplished this year with gross tour sales. She grossed $1 billion in ticket sales in 60 shows.
To put this in perspective, the previous record holder for highest gross sales for a tour was Elton John, with $939 million in ticket sales across 328 shows.
Swift’s success isn’t a surprise, but the sheer scale of it in staggering.