There are no shortage of advertisements on the London Tube promoting financial trading apps and products.
One advertisement caught my eye today. It touted things like “world renowned platform” and “broker of the year”.
Yet at the bottom of the ad there was a disclaimer that read, “73.5% of retail investor accounts lose money when trading … with this provider”.
Something is wrong if the “best” player in a market has a group of customers where 3 out of 4 lose money.
I’m grateful we have organisations like the Financial Conduct Authority and the Advertising Standards Authority. The enforced transparency is likely to help a few people avoid the snake oil.