Nike got its start in the shoe market by importing and reselling track shoes made by Japanese company, Onitsuka.
If you’ve read Shoe Dog, you’ll know the relationship between the two fractured as Nike came into their own.
It made me smile today as I walked through Oxford Circus, a well known shopping district in London, and saw the Nike store directly opposite the Ontisuka store. Both companies thriving on the high street.
Few people likely know the back story, which makes spotting the easter egg all the more fun.