I’m inspired by companies that build in public. They voluntarily choose to share detailed and traditionally private data about how they are performing. It’s this commitment to accountatbility that I think helps keep these companies focused on their North Star goal.
Buffer, a company that helps people grow their online audience, has a fantastic transparency report. It shares information about customer numbers, revenue, compensation, and even employee time-off.
Sharing information publicly holds employees and leadership to a higher standard. They know people are watching, so they act with greater diligence and care. And I suspect this flows through to other parts of their products and how they work—they’ve been open since 2010 and don’t look like they’re going to stop.
I love the idea, and I love their consistency and commitment to it too.