I remember going to a restaurant with a confusing menu. There was a Mexican section, an Italian section, an American section, and an International section. In an effort to please everyone, the range of dishes looked bland and unappealing.
On the flip side, I love products and services that have an opinion. It doesn’t matter if I like the opinion. What matters is they had one, that they were thoughtful about it, and that they took a big swing.
At a minimum, have an opinion.