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You are here: Home / Blog / Switching costs

Switching costs

Dan Cullum · May 9, 2024 ·

Google Workspace is expensive when all you need is a simple email client for your custom domain. However, I’m used to Google, I got used to justifying the annual fee, and I didn’t want to pay the switching cost.

The switching cost isn’t monetary either, but rather the hassle of setting up a new email host with a custom domain, importing past emails, and ensuring the new service worked as expected without losing any reader emails along the way.

But when I finally sat down and did the work, a weight was lifted off my shoulders. I now have a simple service that is fit-for-purpose, and I no longer have to pay for Google services I don’t use.

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