There was a recurring theme in some of my early posts. I’d write about something that’s either difficult to do or comes at a non-trivial cost; for example, exercising regularly, eating healthily, saving consistently, or buying travel insurance. And at the end of the post, I’d ask, “What’s the cost of not doing it?”
Maru pointed out that it’d become a repetitive phrase, so I stopped using it in an attempt to make my points in new and distinct ways.
However, five years on, I still think about this idea all the time.
The hard things are still hard to do, but I’m even more convinced now that the cost of not doing them will be far greater down the line.