I was in the market for a tradesperson a couple months ago to fix a piece of in-built furniture. I went to Checkatrade and requested a quote.
Within an hour I had received multiple phone calls and messages. I could quickly compare, negotiate and price, and book a date for the job.
I didn’t think much of it at the time, I was just happy to get my problem sorted quickly. But now I realise that their communication speed and willingness to accommodate my schedule revealed a lot about the competitive nature of their market.
People don’t need to take care of the customer as much in markets with few competitors. They’ll win the business anyway. But in competitive markets, the small details make the difference.