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You are here: Home / Blog / On hold

On hold

Dan Cullum · Jun 13, 2024 ·

Okay, so today Google saved me a tonne of time.

I picked up the phone to call a customer service line.

Dread, because I’m expecting to wait.

Sure enough, I was put on hold.

And then I saw a button on my phone’s screen that said ‘Hold for Me’.

When I pressed it, the elevator music stopped, but I could see the call was still connected. There was also a message saying the Google assistant was on hold for me.

After about ten minutes, my phone alerted me that there was someone on the line. I picked up my phone, pressed a button to resume the call, and in seconds I was speaking with a customer service agent.

During the call, the agent needed to put me on hold for a few minutes, and the assistant worked perfectly in a mid-call scenario too.

Today’s experience was a game changer. I’ve lost many hours to companies with poor customer service availability, and this was a huge step towards eliminating that pain.

Google, you crushed it.

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