I love a good Ryanair £30 flight to Europe. Small bag only. No seat selection. No priority boarding.
But when I booked that 07:15am flight to Milan, I selectively ignored the required 03:30am wake up. That was, of course, a problem for my future self.
I made a mental a note to book a later flight next time. But I already know that won’t happen.
Ryanair knows that won’t happen either.