The idea always sounds better in our head.
And there’s a temptation to leave it there; to let it remain a dream, a vision, and a possibility. That’s because when it stays in our head, we still get the joy of thinking it’s good idea, but we don’t have to deal with any of the criticism.
However, when we put the idea down on paper or share it with others, we’re inviting challenge, criticism, and rejection. And that’s precisely what’s needed to turn a dud idea into a gem.